Objective and responsible authority
referred to as „processing“) and using data within our services and the connected websites, functions
and contents (hereinafter referred to as „Service“ or „Website“), independent of the domains, systems,
platforms and devices (e.g. desktops or portable devices) used to operate our Service.
The term „user“ means all customers and visitors of our online offers and Service. The terms used here,
e.g. „user“, are gender neutral.
- Personally Identifiable Data - This kind of data can be used to uniquely identify,
contact, or locate a
single person or can be used with other sources to uniquely identify a single individual (e.g. names,
- Pseudonymous Data - The pseudonymous data identifies a holder, that is, one or more
human beings who
possess but do not disclose their true names (e.g. "user5623").
- Cookies - A cookie is a small piece of data sent from a website and stored in a user's
web browser while
a user is browsing a website. When the user browses the same website in the future, the data stored in
the cookie can be retrieved by the website to notify the website of the user's previous activity. We use
Cookies in order to improve the usability of our services as well as for analyzing and personalizing
accept certain cookies by adjusting the preferences in your browser. If you turn off cookies, there may
some features of our site that will not be available to you and some web pages may not display properly.
You may opt-out from many ad-serving cookies by using the services provided by http://www.aboutads.info/choices/
or http://www.youronlinechoices.com/uk/your-ad-choices/ for users form the European Union
or http://youradchoices.ca/choices for users from Canada
or http://youronlinechoices.com.au/ for users from Australia.
- Web beacons - Web beacons (also known as Pixel Tags) are small strings of code that
provide a method for
delivering a graphic image on a web page for the purpose of transferring information, such as the IP
address of the computer that downloaded the page on which the Web beacon appears, the URL (uniform
resource locator) of the page on which the Web beacon appears, the time the page containing the Web
beacon was viewed, the types of browser that fetched the Web beacon and the identification number of any
cookie on the computer previously placed by that server.
- IP Address - An Internet Protocol address (IP address) is a numerical label assigned to
(e.g., computer, printer) participating in the Internet. We store the IP address only, if it is
necessary to provide a service or if may be legally necessary.
Essential information for data processing and security
- We will process personally identifiable data within the scope of the law and not without your required
further consent only to the extent necessary for the conclusion and execution of our contractual
- We take organizational, contractual and technical security measures to ensure that the provisions of
data privacy laws are complied with and, as a result, the data managed by us is protected from
accidental or intentional manipulations, loss, destruction or access by unauthorized persons. These
security measures are monitored on a regular basis and updated according to industry standard as
other providers (hereinafter referred to collectively as “Third-party Providers”) and whose registered
office is abroad, it is assumed that a data transfer to the countries where those registered offices of
the Third-party Providers are located takes place. The transmission of data to third-party countries is
either based on legal authorization, user consent or specific clauses in the contract, which provide for
legally required data security.
Processing of personal data
- Personal data, in addition to the use expressly named in this agreement and allowed by law, is used for
the following purposes:
- The provision, maintenance, security and execution of our Service;
- Ensuring effective customer Service and technical support
- Upon contacting us, information is saved for the purpose of processing the request and for the event
that follow-up questions arise.
Registration through authentication services of third parties
- Users can register and log in by using authentication services of Third-party Providers, as far as these
are available (hereinafter referred to as „authentication by a third-party“). Particularly Facebook,
Google or Twitter can be possible authentication service providers.
- As requirement for the authentication through a Third-party Provider, users should be registered at the
respective Third-party Provider and enter the necessary login details in the appropriate web formula or
should be already logged in to the Third-party Provider.
- In the context of a registration, we receive a user ID with the information under which the user with
this user ID is logged in and an ID that cannot be further used by the Service Provider (so called “user
handle”). Whether we receive further data depends only on the user who uses the authentication by a
Third-party Provider, the data that is selected to be released in the context of the authentication, and
which data has been authorized by the user in the privacy or other settings of the user account at the
Third-party Provider. The data can differ, depending on the provider and the selections of the user;
normally these are the e-mail address and the user name. In case of Facebook, this is also the - so
called - Public Profile Information, that can be seen by everyone. This includes the name, profile and
cover picture, gender, networks (i.e. school or working place), user name (Facebook URL) and user
identification number (Facebook ID).
- The password that has been entered in the context of the authentication by a Third-party Provider cannot
be seen by us, neither can it be saved by the Service Provider.
- The users are asked to keep in mind that their data, which we save, can be compared and synchronized
with their user account at the Third-party Provider automatically. There is no obligation however for us
to update the data.
- In the case that users decide that they do not wish to further use the connection of their user account
at the Third-party Provider for the authentication by a Third-party Provider, they must cancel this
connection within their user account at the Third-party Provider. If the users wish to delete their data
we save, they must cancel their account at our Service.
- During the use of authentication by a third party, the users are asked to keep in mind the applicable
- You agree with receiving notifications on following topics and with following content via
electronic channels, like e-mail and/or push messages related to: test drives, cars, product samples,
free coupons, sweepstakes, discount offers, credits or loans, finances, insurances, travel,
applications, social media, editorial content and offers, quizzes, personality tests, smartphones,
videos, mobile games & applications, newsletters, toolbars, browser add-ons, software, insurances,
investments, dating, mobile communications, complimentary tickets, gifts, online games, travel deals,
newspapers, magazines, special offers, sim cards, games, electricity, energy related offers,
telecommunication services, surveys, market research, fashion, cosmetics, photo products, mail orders,
- This advertisement consent applies within the countries of European Union only after an explicit
consent was given within a permission dialogue. The same is true for other jurisdictions, where an
explicit consent is required.
- YOUR BENEFITS: Because of our relations and connections we are able to provide you with offers
under beneficial conditions you would otherwise not be able to obtain.
- DISCLAIMER: Of course, you may at any time opt out from our Service.
Newsletter and Personalization
- Newsletters and further electronically sent information (hereafter uniformly referred to as
„newsletter”) that are not service-related, are not fulfilling our duties to perform our Service and
contain advertisement will only be sent to you, if you have given us your prior consent or if it is
permitted by law.
- We may ask you for an opt-in within our Service and sent you an email asking you to confirm your
registration (so called double-opt-in).
- 1.1. Non-promotional and thus no newsletter information includes notifications that are sent within the
scope of the contract or business relations. This includes, for example, the sending of service emails
with technical or organizational information within the framework of our provision of services, billing
information, information concerning technical and legal changes, and questions regarding orders.
- If you no longer want to receive our newsletter you can opt to stop receiving it at any time. Opt-out
possibilities are included in each mail and may also be changed within your account settings.
- You also give us the consent to store your IP addresses and the timestamp as part of the sign-up
We are legally bound to record the log-on process so as to be able to verify that logging on is done in
accordance with regulations.
- In order to tailor our newsletter to your interests and to avoid contents that are irrelevant
for you or to adjust the frequency of our information (i.e. lower the sending frequency, if you open
them less), we measure whether you open our newsletter (this with help of a Web Beacon, a small image
within the content of the newsletter) and which links you click (this by a link redirection via our
servers). We do not use this information for other purposes and we will delete the personally to you
related measurement data as soon, as you opt out from receiving our newsletter. This consent applies
within the countries of European Union only after an explicit consent was given within a permission
dialogue. The same is true for other jurisdictions, where an explicit consent is required.
- During every visit of our Service information about IP address, access-provider, referring URL,
date/time, browser type and version and operating system, amount and state of transferred data is stored
in the web server log files.
- We use the log data without any other personal or pseudonymous profiling as required by law only for the
purpose of the operation, security and optimization of our servers.
- We enable users to obtain information about our Service and its contents through messages that are shown
by their browsers (so called „push notifications”). In order to do this, we currently use the services
provided by OneSignal Inc., 201 San Antonio Rd #140, Mountain View, CA 94040, USA.
- The push notifications are set up with the users’ consent and the users’ browser must support such push
notifications. In order to be able to display push notifications, OneSignal is required to store an
identifying feature of the browser, which is then used for push notifications only.
- Users may object to the further use of our push notifications at any time by disabling the function in
their browser settings.
Google Analytics and User ID
that are saved on users' computers and allow the use of our Service to be analyzed. The information
generated on the user's use of our Service by the cookie is generally transferred to a Google server in
the US where it is saved.
- We also use the function User ID in order to track data on user interaction with our Service. This User
ID is anonymized and encrypted and will be except for its pseudonymous use not be processed with other
data of a user in a way that makes the user identifiable.
- Google will use this information on our behalf in order to assess users' use of our Service, in order to
compile reports on the activities within our Service and in order to render additional services for us
associated with the use of our Service and Internet use.
- We only use Google Analytics with activated IP anonymization. This means that Google shortens user
IP addresses within an EU member state or in other contractual states of the Agreement on the European
Economic Area. Only in exceptional cases is the full IP address transferred to a Google server in the US
where it is shortened.
- We use the Analytics features for remarketing, Google Display Network impressions, DoubleClick Campaign
Manager integration and Google Analytics reports on demographics and user interests. You can prevent
Google from using Google Analytics for display ads and customize ads on the Google Display Network at:
- The IP address transferred by the user's browser is not linked to other Google data. Users can prevent
cookies being saved through the appropriate setting on their browser software; users can also prevent
the acquisition of the data generated by the cookie and related to the use of our Service in addition to
the processing of this data by Google by downloading and installing the available browser plug-in at the
following link: http://tools.google.com/dlpage/gaoptout?hl=en.
- You can find further information on Google’s use of data for marketing purposes on the site map:
https://www.google.com/policies/privacy. If you
wish to object to the collection of data by Google
Marketing Services, you can use the settings and opt-out functions provided by Google:
Google Re/Marketing Services
We use the marketing and remarketing services (hereinafter jointly referred to as the „Google
Re/Marketing Services”) provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
- The Google Re/Marketing Services enable us to display ads for and on our Websites and Service in a more
targeted manner so that users are only shown ads which might actually be of interest to them. Where
users are, for example, shown ads for products in which they were interested on other websites, this is
known as „remarketing”. For this purpose, as soon as the user accesses our Websites, or other websites
on which Google Re/Marketing Services have been activated, Google immediately executes a Google code and
so called re/marketing tags (invisible graphics or code, also called Web Beacons) are integrated into
the Website. With the help of these tags, an individual cookie, i.e. a small file, is stored on the
users’ device (comparable technology can be used instead of cookies). The cookies can be set from
various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com,
googlesyndication.com or googleadservices.com. This file keeps a record of which websites the user
visits, what content he/she is interested in and which offers he/she has clicked on, as well as
technical information about the browser and operating system, referring websites, time of access and
other details about the use of the website content. The users’ IP address is also recorded, whereby we,
within the context of Google Analytics, would like to point out that, within member states of the
European Union or in other countries that are party to the Agreement on the European Economic Area, the
IP address is truncated and only transmitted in its entirety to a Google server in the US and truncated
there in exceptional cases. The IP address will not be linked with any of the user’s data from other
services offered by Google. The aforementioned information can also be combined with equivalent
information from other sources. If the user visits other websites afterwards, he/she can only be shown
the ads that directly reflect his/her interests.
- Within the scope of Google Re/Marketing Services, the users’ data is processed pseudonymously. This
means that Google does not, for example, store and process the users’ name or e-mail address, instead
processing the relevant data on the basis of the cookies within pseudonymous user profiles. In other
words, from Google’s point of view, the ads are managed and displayed for the cookie owner, regardless
of who the cookie owner is, rather than for a specifically identified person. This shall not apply where
the user has expressly permitted Google to process the data without this pseudonymization. The
information collected about the users via „DoubleClick” shall be transmitted to Google and stored on
Google’s servers in the US.
- The online advertising program „Google AdWords” is just one of the Google Re/Marketing Services used by
us. In the case of Google AdWords, each AdWords customer is given a different „conversion cookie”. This
means that cookies cannot be tracked on the websites of AdWords customers. The information obtained
through the cookies serves to create conversion statistics for AdWords customers who have opted for
conversion tracking. The AdWords customers find out the total number of users who have clicked on their
ad and have been forwarded to a webpage into which a conversion tracking tag has been integrated.
However, they do not receive any information that would allow users to be personally identified.
- On the basis of Google Re/Marketing Services, we integrate third-party „DoubleClick“ ads. DoubleClick
- On the basis of Google Re/Marketing Services, we also integrate third-party „AdSense“ ads. AdSense uses
cookies that enable Google and its partner websites to run ads based on users visiting this or other
- With the help of Google optimization services, we also test the user-friendliness and effectiveness of
our Websites, e.g. by carrying out A/B tests, whereby users are shown different versions of Websites.
- Other Google Re/Marketing Services we use, are the „Campaign Manager” and the „Google Tag Manager”,
which enable us to integrate other Google Analytics and Marketing Services into our Website (e.g.
„AdWords”, „DoubleClick” or „Google Analytics”).
- You can find further information on Google’s use of data for marketing purposes on the site map:
- If you wish to object to the collection of data by Google Re/Marketing Services, you can use the
settings and opt-out functions provided by Google: http://www.google.com/ads/preferences.
General information on usage of Facebook
If the Service is carried out as a Facebook application and/or if authentication through
Facebook is used, the permission of users is required for us to access their stored data on
Users are expressly referred in the context of the Facebook consent dialog to this data
collection and the data shared by Facebook with us (e.g. public profile, friends list, e-mail
address and "Like" information) through the Service.
We may use the requested data anonymously for statistical purposes. I.e., if we may access the
user's facebook chronic, posts or likes, we may evaluate how often a posting was shared or liked in
order to help us improve our Services and its contents like our Quizzes and personality tests. We
perform the evaluation anonymously, meaning independently of users' Personally Identifiable Data we
received with the consent of the user (e.g. without the Facebook-ID). These evaluations are just for
only, without any transfers of this data to third parties.
for more information about the consent
process, consent granted and ways of revoking such consent within their Facebook profile.
Users have the option in the Facebook application settings to end their use of the Service at any time:
Individual Content Adjustment
- We use the information we receive on the user in order to adjust our Service and its contents
with user’s demands, expectations or interests, whereby user profiles may be created. For this purpose,
- This processed information includes data we receive from users during the registration procedure
(e.g. a users’ gender, name or country), as well as the data we receive on a user’s use of our Service
(e.g. which parts of our Service are preferably used, recommended, favored or shared with other
Use of Facebook Social Plugins
- Our Service uses social plugins („plugins’) provided by the social network Facebook, which is operated
by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you live in the European Union,
Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland („Facebook“). The
plugins are usually identifiable by a Facebook logo (e.g. letter f on blue background or a thumb up
icon). For a full list of all social Plugins please see https://developers.facebook.com/docs/plugins/.
- When you visit a page of our Service that contains a social plugin, your browser establishes a direct
connection to Facebook servers. Facebook directly transfers the plugin content to your browser that
embeds the latter into the Service, enabling Facebook to receive information about you having accessed
the respective page of our Service. Thus, we have no influence on the data gathered by the plugin and
inform you according to our state of knowledge: The embedded plugins provide Facebook with the
information that you have accessed the corresponding page of our Service. If you are logged into
Facebook, your visit can be assigned to your Facebook account. If you interact with the plugins, for
example by clicking „Like”, or entering a comment, the corresponding information is transmitted from
your browser directly to Facebook and stored by it. Even if you are not logged into Facebook, there is
possibility that the plugins transmit your IP-address to Facebook.
- For the information on the purpose and scope of data collection and procession by Facebook, as well as
your rights in this respect and settings options for protecting your privacy please visit Facebook’s
- In case you want to opt out of being subject to Facebook's use of your data for marketing purposes
please use Facebook's opt-out settings provided within your user profile:
https://www.facebook.com/settings?tab=ads or the
opt-out possibilities on the websites
http://www.aboutads.info/choices or for users from the EU
http://www.youronlinechoices.com. Your choices
are irrespective of platforms and devices and will be considered while using desktop or mobile devices.
Facebook Re/Marketing, App-Analytics and Audience Network
- Within our Service we use the „Facebook Pixel“, the „App Analytics” functions and advertising contents
of the Audience Network (hereinafter jointly referred to as the „Facebook Re/Marketing Functions”)
provided by the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park,
CA 94025, USA, or if you live in the European Union, Facebook Ireland Ltd., 4 Grand Canal Square, Grand
Canal Harbour, Dublin 2, Irland („Facebook“). The Facebook Re/Marketing Functions allow us and Facebook
to determine the relevant target audiences, in order to display advertisements (hereinafter referred to
as „Facebook-Ads’) in reference to potential interests of the users who visited our Service, as well as
to users with similar attributes (so called “Lookalike Audiences”). We use the Facebook Re/Marketing
Functions, because we want to display Facebook-Ads only to users, who displayed an interest in our
Service. The Facebook Re/Marketing Functions allow us and Facebook to determine, whether our Ads were
effective and satisfactory for users by being able to comprehend users’ actions, after they were
forwarded to our Service by clicking a Facebook-Ad.
- When you visit our Service or other websites that are member of Facebook’s Audience Network and display
Ads, that include or use Facebook Re/Marketing Functions, your browser establishes a direct connection
to Facebook servers. Facebook directly transfers the Facebook Re/Marketing Functions content to your
browser which embeds the latter into our Service, enabling Facebook to receive the relevant information
and storing a cookie (or similar device related characteristics, especially for the App Analytics
functions) on your device. The cookie allows Facebook to store the relevant information within your
device and retrieve it for the above-mentioned purposes, whereby user profiles may be created.
- The data Facebook collects is anonymous to us, thus does not reveal any personally identifiable
information on you. However, Facebook may connect the data with your user profile within its network.
information on the Facebook Re/Marketing Functions and generally on Facebook Ads:
- In case you want to opt out of being subject to our and Facebook's use of Facebook Re/Marketing
Functions for marketing purposes please use Facebook's opt-out settings provided within your user
or the opt-out possibilities on the websites
http://www.aboutads.info/choices or for users from the EU
http://www.youronlinechoices.com. Your choices
are irrespective of platforms and devices and will be considered while using desktop or mobile device.
Mobile Statistics and ad Services
- We use Flurry (www.flurry.com 360 3rd Street San Francisco, CA 94107, USA)
to track and report on the
usage and browsing patterns on our mobile applications, whereby user profiles may be created. For more
Flurry may record the type of device and operating
system you are using, general location information, as well as events that occur within our apps, such
as how often you use our apps. You may opt-out from Flurry: http://www.flurry.com/user-opt-out.html.
- Within mobile applications we use Services provided by Applift (http://www.applift.com/)
(http://www.addapptr.com/) in order to improve the usability of
our Service as well as for analyzing and
advertising purposes, whereby user profiles may be created. The gathered information is stored
pseudonymously. That applies for device identification numbers as well as IP-addresses.
- In order to provide push messages, we store a pseudonymous device token that allows us to identify a
Additional Third-Party Analytics and Re/Marketing Tools
- Within our Service we embed third-party (hereinafter „Re/Marketing Provider”) remarketing and ad
technology, in order to improve the efficiency of our marketing efforts and the relevance of the
advertising presented to consumers, as well as for marketing of advertising space within our Service,
whereby user profiles may be created. Re/Marketing Provider might use „Pixel-Tags” (small invisible
images, also known as „Web Beacons”) to collect information. Through the use of Pixel-Tags simple
actions such as the visitor traffic to the Website can be pseudonymously recorded and collected. The
pseudonymous information might also be stored in cookies on your device, includes technical information
like your Browser or OS, details of how you used our Service and interacted with contents displayed by
the Re/Marketing Provider. This information might be combined with such data collected on other sources
or used in order to display user tailored advertising content on other websites and within other
with detailed information on their data collection and ways to opt-out from their data collection.
& Opt-Out: http://www.lifestreetmedia.com/optout/
- Appnexus, Inc., 28 west 23rd street, floor 4, New York, NY 10010 (hereinafter “Appnexus”)
- Statcounter, StatCounter, Guinness Enterprise Centre, Taylor's Lane Dublin 8, Ireland. Privacy
Policy & Opt-Out: https://statcounter.com/about/legal/
Third-Party Content and Service Provider
- We are using third-party content and service providing services in order to embed their contents like
quizzes, tests, games, texts, images, videos or fonts within our Website (hereinafter jointly referred
to as the „Content”). This always presupposes that the Third-party Provider uses the user’s IP address.
This is because without the IP address, they cannot send the Content to the respective user’s browser.
The IP address is thus required for displaying this Content. We endeavor only to use Content of which
the respective Third-party Provider uses the IP address only for distributing the Content. Third-party
Providers might also use Pixel-Tags (small invisible images, also known as „Web Beacons") to collect
information for statistical or marketing purposes. Through the use of Pixel-Tags simple actions such as
the visitor traffic to the Website can be pseudonymously recorded and collected, whereby user profiles
may be created. The pseudonymous information might also be stored in cookies on your device, includes
technical information like your Browser or OS, details of how you used our Service and interacted with
Contents displayed by the Third-party Provider. This information might be combined with such data
collected on other sources.
with detailed information on their data collection and ways to opt-out from their data collection.
- Playbuzz Ltd., Content Provider, 26th Floor Rubinstein Building, 37 Menachem Begin Rd, Tel Aviv,
- Cloudflare, Inc., 101 Townsend St, San Francisco, CA 94107, USA, https://www.cloudflare.com/, a
Content Delivery Network (CDN), which helps us to deliver contents of our Service faster,
especially big media files like images or scripts using a world-wide distributed server network.
Cloudflare also helps us to determine on the basis of the IP-address the probable country of a
user, in order to adjust our Service and contents to the local requirements (e.g. customs or
- Optimizely, 631 Howard Street, Suite 100 San Francisco, CA 94105, USA, Optimizely allows us to
test how changes of our Website (i.e. size of input forms, graphics, font sizes) are perceived
by our users (so called „A/B-Testing“). Only for these testing purposes Optimizely sets cookies
on user's Devices. Optimizely does not store IP address or any other personally identifiable
information. By the nature of its Service, Optimizely will gather non-personally identifiable
statistics about the usage of our Website and store that information. Optimizely will not share
https://www.optimizely.com/privacy, Opt-Out: https://www.optimizely.com/opt_out.
- Sentry, Inc., 25 Kearny St, Suite 500 San Francisco, CA 94108, USA. Real-time error tracking and
- YouTube, Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, video-content,
- LittleThings, 21 Penn Plaza 5th Floor New York, New York 10001, USA. Videos, images, texts, etc.
- Spot.IM, New York 620 W 42nd, New York NY 10036, USA. Community tool for online conversation, e.g.
enabling users writing comments. By using Spot.IM users consent to the processing of their data as stated
and information on Opt-Out: https://www.spot.im/privacy/.
Service, Notices and Deletion of Data
- In compliance with legal requirements we will at any time provide you with information on your
personally identifiable data stored by us, free of charge and without undue delay. Please refer to the
contact information on our Website.
to the competent supervisory authority, as well as correct, erase or block your personally identifiable
data at any time and with future effect.
- We delete the stored personal data, as soon as it is not needed for its purposes anymore and as this is
in compliance with all legal storage obligations.
Service and in the data processing. However, this only applies to declarations concerning data
concerning the contractual relationship with the users, the changes are only made with the consent of
- Please check back periodically, and especially before you provide any new personally identifiable